Full-Time Channel Development Executive – CDE
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Job Description
We are looking for the post of Channel Development Executive for all African countries. The candidates should be based from a local country & should have a local FMCG market experience. We need 1 CDE for most African countries listed.
- Angola, Benin, Burundi, Cape Verdge Islands, Central Africa, Chad
- Comoros, Congo, DR of Congo (Kinshasa), Djibouti, Eritrea,
- Equatorial Guinea, Gabon, Gambia, Guinea, Guinea-Bissau
- Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritania, Mauritius
- Mayotte, Morocco, Mozambique, Namibia, Niger, Port Matadi (Congo)
- Rawanda, Reunion, Senegal, Seychelles, Sudan, Togo, Tunisia and Uganda
1. Channel Development
Identifying all channels in the responsible area. Need to know all channels, e.g., how many copy centres, stationery shops, MT, government sector.
Need to know the market share of each channel, then they can cover all channels. Performance can be measured by the coverage of all key channels; number of stores visits and marketing support on those channels. – together with Head Office Team, formulating Channel Strategy and action plan, their relative importance, actions required to grow within each channel including channel promotions. The channels are stationery shops, DA copy centres, Non-DA Copy centres, Catalogue, corporate resellers, redistribution dealers, modern trade and tender business (such as direct sell to Government, big corporates).
Visit channels according to the visit schedule agreed with Head Office – Update channels’ company profile monthly – Developing and growing all Channels including placing our products (both DA and NON-DA) in key channels such as Stationery shops, Modern Trade – Working closely with distributor to developing promotion within Modern Trade – Developing other channels: Pro-actively seek out new opportunities to enhance Double A’s brand awareness and volume such as penetration into other channels such as Schools, Universities, Convenient stores including direct sales into Government sector.
Monitoring trade prices in the markets through all channels and regions.
Implement CPE programs at and with trade channel partners, report results and collect supporting documents.
2. Trade price stability. Trade price monitoring.
This is crucial to the growth of our paper brands. No trade channel will be permitted to undercut our recommended pricing. Your responsibility will be: – Ensure trade price structure is stable across all channels. – Ensure end user price is stable and at level agreed upon with HQ. – Monitoring the trade price structure and end user price.
3. Submit visit report to Country Representative
4. Competitor analysis. Working closely to update Competitor movements.
Competitors are always moving to gain an advantage. We require on time reports that highlight and analyze competitive activity. The reports will cover all key aspects of branding: pricing, distribution, promotions in channel and communications.
How to Apply
Contact Mr Kayos Benedict
Age : 25 to 30
Soft skills : good selling skills and account management knowledge
Strength : Sales or Marketing implementation
Industry Background : Reputable FMCG or other related industry
Experience : Min 1-2 years at Sales or Marketing experience
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